Big Cats Initiative.<\/strong><\/p>\nToutes les vid\u00e9os mises bout \u00e0 bout formeront le plus grand rugissement du monde.<\/p>\n
Ce dispositif a \u00e9t\u00e9 lanc\u00e9 sur le web depuis le 10 f\u00e9vrier, il est d\u2019ors et d\u00e9j\u00e0 possible de se rendre sur le site\u00a0pour voir le mur des rugissements.<\/p>\n
Fox Channels France<\/strong> a confi\u00e9 \u00e0 l\u2019agence Eggs<\/strong> la communication digitale et street du \u00ab Projet Big Cat \u00bb. pour la pr\u00e9servation des grands f\u00e9lins avec Nat Geo Wild<\/strong>. Parall\u00e8lement, l\u2019agence a d\u00e9velopp\u00e9 une op\u00e9ration de street marketing avec l\u2019installation du 13 au 26 f\u00e9vrier, d\u2019une Big Cat Box<\/strong>, Gare du Nord et devant les cin\u00e9mas parisiens du r\u00e9seau MK2. Les passants seront, l\u00e0 encore, invit\u00e9s \u00e0 rugir pour la cause des f\u00e9lins, en vid\u00e9o. La campagne media est elle r\u00e9alis\u00e9e par TBWA.<\/strong><\/p>\nTous les participants \u00e0 l\u2019op\u00e9ration seront inscrits pour participer \u00e0 un concours pour gagner un voyage en Inde \u00e0 la rencontre des personnes \u0153uvrant \u00a0pour la protection des f\u00e9lins.<\/p>\n
\u00a0<\/address>\n\u00a0<\/address>\nSource et cr\u00e9dit photo : \u00a0www.docnews.fr<\/address>\n\u00a0<\/address>\n\u00a0<\/address>\n\u00a0<\/address>\n","protected":false},"excerpt":{"rendered":"Fox Channels France lance le \u00ab Projet Big Cat \u00bb pour la pr\u00e9servation des grands f\u00e9lins avec Nat Geo Wild. A partir d’un dispositif int\u00e9gr\u00e9 digital et street marketing, la cha\u00eene invite les personnes \u00e0 rugir pour d\u00e9fendre la cause … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[4,5,48],"class_list":["post-1405","post","type-post","status-publish","format-standard","hentry","category-ecologie","tag-ecologie2","tag-environnement","tag-vie-animale"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jjt5-mF","_links":{"self":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/1405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1405"}],"version-history":[{"count":1,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/1405\/revisions"}],"predecessor-version":[{"id":5744,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/1405\/revisions\/5744"}],"wp:attachment":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a>A partir d’un dispositif int\u00e9gr\u00e9 digital et street marketing, la cha\u00eene invite les personnes \u00e0 rugir pour d\u00e9fendre la cause des f\u00e9lins. Pour chaque vid\u00e9o post\u00e9e par les visiteurs, 1 euro sera revers\u00e9 \u00e0 la Big Cats Initiative.<\/strong><\/p>\n