{"id":2238,"date":"2012-05-08T10:17:32","date_gmt":"2012-05-08T09:17:32","guid":{"rendered":"http:\/\/www.clairejannot.com\/?p=2238"},"modified":"2012-05-08T10:17:32","modified_gmt":"2012-05-08T09:17:32","slug":"les-consommateurs-un-maillon-decisif-de-la-gestion-durable-de-la-foret","status":"publish","type":"post","link":"https:\/\/claire-jannot.com\/?p=2238","title":{"rendered":"Les consommateurs, un maillon d\u00e9cisif de la gestion durable de la for\u00eat ?"},"content":{"rendered":"<h2><span style=\"color: #000000;\">Se faire mieux conna\u00eetre du Grand Public pour mieux promouvoir son action, tel est l&rsquo;objectif de la nouvelle campagne de publicit\u00e9 de PEFC\u00a0France.<\/span><\/h2>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/i0.wp.com\/www.clairejannot.com\/wp-content\/uploads\/2012\/05\/pefc.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2239\" title=\"pefc\" src=\"https:\/\/i0.wp.com\/www.clairejannot.com\/wp-content\/uploads\/2012\/05\/pefc.jpg?resize=287%2C400\" alt=\"\" width=\"287\" height=\"400\" \/><\/a>De plus en plus pr\u00e9sente sur de nombreux\u00a0produits en bois et \u00e0 base de bois &#8211; papier, jouets, ustensiles en bois,\u00a0meubles, parquets, outils de jardin\u2026 &#8211; <strong>la marque PEFC\u00a0<\/strong>apporte la garantie qu\u2019un produit\u00a0s\u2019inscrit dans une <strong>d\u00e9marche responsable de gestion durable de la for\u00eat.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Le 30 avril dernier a d\u00e9but\u00e9 donc la premi\u00e8re \u00a0campagne grand public que\u00a0<strong>PEFC France<\/strong> lance \u00a0pour\u00a0favoriser la reconnaissance de la\u00a0<span style=\"color: #000000;\">marque<\/span>\u00a0par les consommateurs et de\u00a0leur expliquer les<strong> garanties concr\u00e8tes apport\u00e9es par l\u2019engagement des professionnels\u00a0<\/strong>adh\u00e9rents.<\/span><\/p>\n<p><span style=\"color: #000000;\">Cette campagne in\u00e9dite sera relay\u00e9e en presse\u00a0TV, sur le web ainsi que sur les\u00a0r\u00e9seaux sociaux.\u00a0<\/span><span style=\"color: #000000;\">L\u2019annonce\u00a0<\/span><span style=\"color: #000000;\">presse<\/span><span style=\"color: #000000;\">\u00a0r\u00e9alis\u00e9e pour\u00a0<\/span><strong><span style=\"color: #000000;\">PEFC<\/span><span style=\"color: #000000;\">\u00a0France par l\u2019agence La Fabrique du\u00a0<\/span><span style=\"color: #000000;\">Design<\/span><\/strong><span style=\"color: #000000;\"><strong>,\u00a0<\/strong>sera publi\u00e9e dans une s\u00e9lection de titres de la\u00a0<\/span><span style=\"color: #000000;\">presse<\/span><span style=\"color: #000000;\">\u00a0t\u00e9l\u00e9vision sur deux vagues\u00a0correspondant aux <strong>temps forts de consommation de produits en bois (am\u00e9nagement,\u00a0d\u00e9coration, bricolage) et\u00a0<\/strong><\/span><strong><span style=\"color: #000000;\">papier<\/span><\/strong><span style=\"color: #000000;\"><strong>\u00a0(papeterie et fournitures de bureau),<\/strong> du 30 avril\u00a0jusqu\u2019en juin puis de septembre \u00e0 octobre 2012.<\/span><\/p>\n<p><span style=\"color: #000000;\">Une d\u00e9clinaison vid\u00e9o, diffus\u00e9e sur\u00a0<span style=\"color: #000000;\">Internet<\/span>\u00a0pendant la p\u00e9riode estivale, assurera ensuite une\u00a0visibilit\u00e9 continue du message online.\u00a0<\/span><strong><span style=\"color: #000000;\">Ce dispositif sera enfin\u00a0soutenu par une d\u00e9marche p\u00e9dagogique et\u00a0ludique sur la gestion durable des for\u00eats qui\u00a0reposera sur 3 initiatives compl\u00e9mentaires :<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">un\u00a0<span style=\"color: #000000;\">espace<\/span>\u00a0d\u2019information grand public sur <strong>www.pefc-france.org\/gestiondurable-\u00a0foret\/<\/strong> d\u00e9di\u00e9 \u00e0 la gestion durable de la for\u00eat et \u00e0 la compr\u00e9hension des\u00a0crit\u00e8res de certification<\/span><\/li>\n<li><span style=\"color: #000000;\">une cha\u00eene vid\u00e9o <strong>You Tube et Daily Motion<\/strong> consacr\u00e9es au partage\u00a0des ressources existantes sur la gestion durable des for\u00eats selon PEFC<\/span><\/li>\n<li><span style=\"color: #000000;\">un jeu\u00a0<span style=\"color: #000000;\">concours<\/span>\u00a0sur la page <strong>Facebook For\u00eat durable<\/strong> par PEFC\u00a0incitant les internautes\u00a0\u00e0 se renseigner sur la certification et \u00e0 rep\u00e9rer la marque PEFC\u00a0sur\u00a0des produits en magasins. A gagner : la biblioth\u00e8que en bois de l\u2019annonce\u00a0presse\u2026<\/span><\/li>\n<\/ul>\n<p align=\"right\"><span style=\"color: #000000;\"><strong><br \/>\n<\/strong><\/span><\/p>\n<address>\u00a0So<span style=\"color: #000000;\">urce et cr\u00e9dit photo : \u00a0Antoine Gaillard \u00a9\u00a0www.graphiline.com<\/span><\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Se faire mieux conna\u00eetre du Grand Public pour mieux promouvoir son action, tel est l&rsquo;objectif de la nouvelle campagne de publicit\u00e9 de PEFC\u00a0France. De plus en plus pr\u00e9sente sur de nombreux\u00a0produits en bois et \u00e0 base de bois &#8211; papier, &hellip; <a href=\"https:\/\/claire-jannot.com\/?p=2238\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[3,4,5,18,11],"class_list":["post-2238","post","type-post","status-publish","format-standard","hentry","category-ecologie","tag-consommation","tag-ecologie2","tag-environnement","tag-papier","tag-societe-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jjt5-A6","_links":{"self":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/2238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2238"}],"version-history":[{"count":0,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/2238\/revisions"}],"wp:attachment":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}