{"id":2666,"date":"2012-06-01T12:52:45","date_gmt":"2012-06-01T11:52:45","guid":{"rendered":"http:\/\/www.clairejannot.com\/?p=2666"},"modified":"2015-03-18T14:14:37","modified_gmt":"2015-03-18T13:14:37","slug":"peche-responsable-intermarche-epingle-pour-publicite-mensongere","status":"publish","type":"post","link":"https:\/\/claire-jannot.com\/?p=2666","title":{"rendered":"P\u00eache : Intermarch\u00e9 \u00e9pingl\u00e9 pour publicit\u00e9 mensong\u00e8re"},"content":{"rendered":"<h2>L&rsquo;association Bloom, qui a pour objectif de sensibiliser \u00e0 la protection des \u00e9cosyst\u00e8mes marins, a port\u00e9 plainte contre le g\u00e9ant de la distribution Intermarch\u00e9 pour publicit\u00e9 mensong\u00e8re dans une campagne vantant ses pratiques de p\u00eache.<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.clairejannot.com\/wp-content\/uploads\/2012\/06\/intermarch%C3%A91.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2668\" title=\"intermarch\u00e9\" src=\"https:\/\/i0.wp.com\/www.clairejannot.com\/wp-content\/uploads\/2012\/06\/intermarch%C3%A91.jpg?resize=316%2C376\" alt=\"\" width=\"316\" height=\"376\" \/><\/a><\/p>\n<p>La plainte, d\u00e9clar\u00e9e valable par<strong> l&rsquo;Autorit\u00e9 de r\u00e9gulation professionnelle de la publicit\u00e9\u00a0(ARPP)<\/strong>, sera examin\u00e9e aujourd\u2019hui par le Jury de d\u00e9ontologie publicitaire.<\/p>\n<p>Dans sa campagne magazine men\u00e9e fin 2011, <strong>Intermarch\u00e9 indiquait pratiquer avec sa flotte une p\u00eache\u00a0respectueuse des ressources naturelles et de l&rsquo;environnement.<\/strong> La plaignante indique pourtant\u00a0qu\u2019<strong>Intermarch\u00e9 pratique la p\u00eache au chalut en eau profonde qui provoque immanquablement des captures accidentelles d\u2019esp\u00e8ces menac\u00e9es.<\/strong> Le texte disait par exemple que le consommateur peut <strong>\u00ab\u00a0savourer sans l&rsquo;ombre d&rsquo;un doute et pour longtemps encore\u00a0\u00bb<\/strong> des poissons captur\u00e9s par des pratiques dont la plaignante affirme qu&rsquo;<strong>elles sont \u00ab\u00a0unanimement\u00a0\u00bb d\u00e9nonc\u00e9es par les scientifiques et les ONG \u00ab\u00a0comme \u00e9tant parmi les plus destructrices au monde\u00a0\u00bb<\/strong>.<\/p>\n<p>Selon une porte-parole d&rsquo;Intermarch\u00e9, contact\u00e9 par l&rsquo;AFP, l&rsquo;entreprise\u00a0s&rsquo;inscrit en faux contre cette plainte. Verdict : aujourd&rsquo;hui.<\/p>\n<p>&nbsp;<\/p>\n<address>Source : www.cbnews.fr &#8211;\u00a0Carole Soussan &#8211; 01 06 2012<\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;association Bloom, qui a pour objectif de sensibiliser \u00e0 la protection des \u00e9cosyst\u00e8mes marins, a port\u00e9 plainte contre le g\u00e9ant de la distribution Intermarch\u00e9 pour publicit\u00e9 mensong\u00e8re dans une campagne vantant ses pratiques de p\u00eache. &nbsp; La plainte, d\u00e9clar\u00e9e valable &hellip; <a href=\"https:\/\/claire-jannot.com\/?p=2666\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,2],"tags":[58,3,4,5,52,10],"class_list":["post-2666","post","type-post","status-publish","format-standard","hentry","category-alimentation","category-ecologie","tag-alimentation-2","tag-consommation","tag-ecologie2","tag-environnement","tag-oceans","tag-sante"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jjt5-H0","_links":{"self":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/2666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2666"}],"version-history":[{"count":1,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/2666\/revisions"}],"predecessor-version":[{"id":5447,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/2666\/revisions\/5447"}],"wp:attachment":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}