{"id":6375,"date":"2015-08-12T10:45:45","date_gmt":"2015-08-12T09:45:45","guid":{"rendered":"http:\/\/www.grandesterresbio.com\/?p=6375"},"modified":"2015-08-12T10:45:45","modified_gmt":"2015-08-12T09:45:45","slug":"kellogs-les-consommateurs-font-bouger-les-choses","status":"publish","type":"post","link":"https:\/\/claire-jannot.com\/?p=6375","title":{"rendered":"Kellog’s : Les consommateurs font bouger les choses !"},"content":{"rendered":"

Le g\u00e9ant am\u00e9ricain de l’agro-alimentaire Kellog’s va bannir les agents de saveurs et colorants artificiels de ses c\u00e9r\u00e9ales, dont les c\u00e9l\u00e8bres Special K ou Miel Pops, partout sur le globe et d’ici \u00e0 2018.<\/span><\/h2>\n
\"Boite<\/a>

Boite de Rice Krispies (1930)<\/p><\/div>\n

\u00ab\u00a0Nous travaillons \u00e0 retirer les colorants et les saveurs artificiels de l’ensemble de nos marques de c\u00e9r\u00e9ales et sur une vari\u00e9t\u00e9 de snacks.<\/strong> Notre but est de terminer cette transition d’ici fin 2018″, a d\u00e9clar\u00e9 \u00e0 l’AFP Kris Charles,<\/strong> une porte-parole du groupe num\u00e9ro un mondial du secteur.<\/p>\n

Cette d\u00e9cision s’explique, selon la porte-parole, par la volont\u00e9 de s’adapter aux go\u00fbts des consommateurs<\/strong>, notamment am\u00e9ricains.
\n\u00ab\u00a0Ecouter et s’adapter aux besoins changeants des consommateurs est ce que les gens attendent de nous. C’est pourquoi nous avons d\u00e9cid\u00e9 d’offrir aux gens davantage de ce qu’ils souhaitent et dont ils ont besoin dans leur alimentation et moins de ce dont ils ne veulent pas\u00a0\u00bb, d\u00e9veloppe la responsable.\u00a0Comme nombre de grands noms de l’industrie alimentaire am\u00e9ricaine, Kellog’s est confront\u00e9 \u00e0 des consommateurs qui r\u00e9clament des aliments de haute qualit\u00e9 et surtout sains.<\/strong>
\nLes Am\u00e9ricains consomment \u00e9galement de plus en plus de yaourts au petit d\u00e9jeuner.\u00a0Pour s\u00e9duire de nouveau les consommateurs, le g\u00e9ant de la restauration rapide McDonald’s a par exemple renonc\u00e9 \u00e0 servir du poulet \u00e9lev\u00e9 aux antibiotiques.<\/strong>
\n\u00ab\u00a0Nous allons continuer d’explorer des moyens de nous adapter aux envies et besoins changeants de nos clients et gagner (ainsi) leur confiance\u00a0\u00bb, promet Kellog’s.\u00a0Le temps presse pour le fabricant de c\u00e9r\u00e9ales dont les ventes ont diminu\u00e9 de 5,1% au deuxi\u00e8me trimestre \u00e0 3,5 milliards de dollars.<\/strong><\/p>\n

<\/span><\/p>\n

Source :\u00a0NEW YORK, 5 ao\u00fbt 2015 (AFP)<\/span><\/h6>\n
Cr\u00e9dit photo :\u00a0By Smash the Iron Cage (Own work) [CC BY-SA 4.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/4.0)], via Wikimedia Commons<\/span><\/h6>\n

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Le g\u00e9ant am\u00e9ricain de l’agro-alimentaire Kellog’s va bannir les agents de saveurs et colorants artificiels de ses c\u00e9r\u00e9ales, dont les c\u00e9l\u00e8bres Special K ou Miel Pops, partout sur le globe et d’ici \u00e0 2018. \u00ab\u00a0Nous travaillons \u00e0 retirer les colorants … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,47],"tags":[58,3,10,11],"class_list":["post-6375","post","type-post","status-publish","format-standard","hentry","category-alimentation","category-societe","tag-alimentation-2","tag-consommation","tag-sante","tag-societe-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jjt5-1EP","_links":{"self":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/6375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6375"}],"version-history":[{"count":2,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/6375\/revisions"}],"predecessor-version":[{"id":6378,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=\/wp\/v2\/posts\/6375\/revisions\/6378"}],"wp:attachment":[{"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/claire-jannot.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}